Broxten's Playbook: Zero to Portfolio in 30 Days

How to build real marketing experience before you have a job.

1
Week 1
🌐 Launch a Website

Pick a niche you care about — sneakers, local restaurants, a hobby. Use a free builder and publish a simple 3–5 page site with an About page, 2 blog posts, and a contact page.

Free tools: Wix, WordPress.com, Carrd, Canva for graphics
2
Week 2
📊 Run a Micro-Campaign

Drive traffic to your site. Post on social, start an email newsletter (even if it's 5 friends), or run a small $5–$20 ad on Meta or Google. Set up Google Analytics to track visitors.

Free tools: Google Analytics, Mailchimp free tier, Meta Ads Manager
3
Week 3
🤝 Help Someone Real

Reach out to 5 nonprofits, local businesses, or friends with side projects. Even one yes = a real client.

"I'm building my marketing skills and would love to help you with [website/social/email] for free for 30 days. No strings attached."
4
Week 4
📈 Package Your Results

Screenshot your analytics. Write up what you did, what worked, and what you learned. Build a simple portfolio page including:

🎯 The challenge · 🛠 Your approach · 📊 The results (small numbers count) · 💡 What you'd do differently

"Alex Ryan (Assoc. Director, Publicis) said the #1 thing a student can do right now is create a website. Andrew Prince (Sr. SEO Manager, Rocket) recommended offering free work to nonprofits to build social proof. This plan combines both."

— The BroxtenDigital Show