1
Step 1
Find Your First Client
Make a list of 5 potential clients:
- Local nonprofits
- Small businesses you frequent
- Friends with side projects
- A family member's business
- Your school club or org
"I'm a marketing student building my skills. I'd love to help you with [website/social/email] for free for 30 days — no strings attached. Would you be open to it?"
2
Step 2
Deliver Real Results
- Pick one focused area — don't try to do everything
- Audit what they currently have
- Create a simple plan: what you'll do, what success looks like, and a timeline
- Execute for 30 days
- Track everything — before/after screenshots, traffic numbers, engagement, any measurable change
3
Step 3
Package It as a Case Study
- 🎯 The Challenge: What problem were they facing?
- 🛠 Your Approach: What did you do?
- 📈 The Results: What happened? (small numbers are real numbers)
- 💡 What You Learned: What would you do differently?
📋 Mini Case Study Template — Fill This In After Your 30 Days
Client
Challenge
Approach
Results
Key Takeaway
